Today marked the first official PB&J #IBootHunger event. Paul Brandt (PB) and Jann Arden (J) spread awareness that the Calgary Food Bank is in need of peanut butter, peanut butter alternatives and jam. The dynamic duo partnered up with Kraft Canada and Calgary Co-op, bringing in 300 containers of Kraft Peanut Butter and raspberry jam. With the quantities of protein and jam donated, 300 families will be granted these most-needed items. Word of this extraordinary initiative broke and Shaw News, The Weather Network, Talk 660 and CTV were among the different media outlets that made their way to cover this great cause.
Thank you to Paul Brandt, Jann Arden, Kraft Canada and Calgary Co-op for making this initiative possible.